Perfume Genius


We worked closely with photographer Luke Gilford and he produced some stark and impressive images of him. We wanted to take the imposing nature of the photography one step further and used the metallics and vignettes to both block out and give the idea of peering through into the images and crops. The gold also gives it quite a luxurious feel and accents the incredible Margiela metallic vest which was so heavy it left indents in his skin. We kept the type quite uncomplicated and delicate so it didn't overpower the imagery.